We worked with Salva O'Renick to build a web-based zipcode
locator for users of the client's products. Those included:
retailers, breeders, and user clubs.
By creating a store locator, retailers now have
an incentive to provide their information directly to the
client instead of only working through distributors.
We integrated the web-based information gathering with the
client's existing Goldmine lead management system. Information
submitted on the web site flows immediately to Goldmine and
becomes actionable, either immediately or during future promotions.
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