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Pet Food Maker
Business goal:
  Build a tighter relationship with important customers, especially retailers.
Technology solution:
 

We worked with Salva O'Renick to build a web-based zipcode locator for users of the client's products. Those included: retailers, breeders, and user clubs.

By creating a store locator, retailers now have an incentive to provide their information directly to the client instead of only working through distributors.

We integrated the web-based information gathering with the client's existing Goldmine lead management system. Information submitted on the web site flows immediately to Goldmine and becomes actionable, either immediately or during future promotions.

Results:
  The client increased their ability to communicate directly with important customers. They are less dependent on distributors, which was an important business goal.

Next, a University

 



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